madonna sunsilk

Montage tributes to Madonna & Marilyn Monroe for Sunsilk. Continue reading

Deconstructing The Terrorist

As a born and raised Pakistani who has assimilated into American culture, the events of September 11th caused me to reassess the importance of my role as a communicator between two cultures in conflict. Continue reading

insaaf1

A small (and incidental) viral video that reflects the infectious joy shared by Karachi’s citizens during a political rally in December 2011. Continue reading

surf2

AMP was commissioned to make 2 television commercials for Vim Soap Bars. Continue reading

Go Forth Khaled Malik

For Spring/Summer 2012, Levi’s® is showcasing 7 exciting, young Pakistanis in the creative field who have unique approaches to their respective arts. Continue reading

teejays1

Adnan Malik was the photographer for Feeha Jamshed’s first photoshoot ever. Continue reading

gogol2

A 16 mm documentary on the Gypsy punk band from the Lower East Side of Manhattan, ‘Gogol Bordello’. The film was a finalist at the 2002 Student Academy Awards & has also played at the Whitney Biennale. Continue reading

levis photo

While Levi’s ® has played a pioneering role in promoting & supporting music all over the world, Strings has inspired scores of musicians in Pakistan to take their own original approach to music. Continue reading

ammarbelal2

AMP was commissioned to produce a short, experimental film for indoor display at the Ammar Belal Mens Store. Continue reading

seen12

The logo and packaging of ‘Seen’ was inspired by the rorschach inkblot test.
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Lux style awards 2005 - 2011

AMP has created the motion graphics design, animation and winner’s documentaries for Pakistan’s most viewed award show, The Lux Style Awards, from 2005-2011. Continue reading

Toni & Guy HMW

Toni & Guy Hair Meets Wardrobe commissioned AMP to make a promotional film for their official launch in Pakistan. Continue reading

mardan

In response to the 2.5 million IDP displacement in the North of Pakistan in July 2009, some friends organized a relief effort, which was documented in this film. Continue reading

My Punjabi Love For You

AMP produced this first of a kind, female-revenge action video for Bumbu Sauce. This viral hit is inspired by classic Pakistani cinema & cult martial arts films.

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lux style awards

Best of LSA was commissioned by Unilever to commemorate Pakistan’s longest running award show the Lux Style Awards Continue reading