A small (and incidental) viral video that reflects the infectious joy shared by Karachi’s citizens during a political rally in December 2011. Continue reading


Adnan Malik was the photographer for Feeha Jamshed’s first photoshoot ever. Continue reading

My Punjabi Love For You

AMP produced this first of a kind, female-revenge action video for Bumbu Sauce. This viral hit is inspired by classic Pakistani cinema & cult martial arts films.

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Surf Excel joined hands with children of unaffected schools to bring Surf Excel Tools For Schools to collectively contribute towards making a difference after the floods in Pakistan. Continue reading

lux style awards

Best of LSA was commissioned by Unilever to commemorate Pakistan’s longest running award show the Lux Style Awards Continue reading


Uth Oye commissioned Adnan Malik to shoot the 2011 Look Book. Continue reading

in the loop

Web Based Viral, Live Music Show Produced By Cityfm89 To Provide A Platform To Young Pakistani Musicians. Continue reading


Slackistan Is An Independent Film Directed By London-Based Filmmaker, Hammad Khan. Slackistan Has Been Called ‘Cult’ By The Bbc Entertainment News And “One Of A Kind” By The Huffington Post. Continue reading


The Pakistani cinema industry is attempting to rebuild itself with the help of slick and locally produced films Continue reading

sunday face of the year

The Daily Times & Catwalk commissioned AMP to develop a logo and motion graphic identity for the inaugural Sunday’s Face of the Year Award Show, 2008 Continue reading

forgotten song

The Lahore film industry, Lollywood, has reflected and adapted to the changing moods in Pakistan’s socio-politico-cultural sphere over its tumultuous history Continue reading

Tariq Amin

An archival montage that celebrates 25 years of the style Guru Tariq Amin in the fashion industry.
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A 16 mm documentary on the Gypsy punk band from the Lower East Side of Manhattan, ‘Gogol Bordello’. The film was a finalist at the 2002 Student Academy Awards & has also played at the Whitney Biennale. Continue reading

song levis1jpg

Winner “Best Music Video Director” Lux Style Awards 2012 Continue reading


Originally commissioned for the 2008 Sunday Magazine ‘Face of the Year’ awards. Continue reading