forgotten song

The Lahore film industry, Lollywood, has reflected and adapted to the changing moods in Pakistan’s socio-politico-cultural sphere over its tumultuous history Continue reading


A 4.5 part POV webisode series created as an homage to the conventions of Pakistani cinema Continue reading


Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Continue reading


The Pakistani cinema industry is attempting to rebuild itself with the help of slick and locally produced films Continue reading

Lux style awards 2005 - 2011

AMP has created the motion graphics design, animation and winner’s documentaries for Pakistan’s most viewed award show, The Lux Style Awards, from 2005-2011. Continue reading

My Punjabi Love For You

AMP produced this first of a kind, female-revenge action video for Bumbu Sauce. This viral hit is inspired by classic Pakistani cinema & cult martial arts films.

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Tariq Amin

An archival montage that celebrates 25 years of the style Guru Tariq Amin in the fashion industry.
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Adnan Malik was the photographer for Feeha Jamshed’s first photoshoot ever. Continue reading

in the loop

Web Based Viral, Live Music Show Produced By Cityfm89 To Provide A Platform To Young Pakistani Musicians. Continue reading


AMP was commissioned to produce a short, experimental film for indoor display at the Ammar Belal Mens Store. Continue reading


Originally commissioned for the 2008 Sunday Magazine ‘Face of the Year’ awards. Continue reading

Levis Concert
50 years of lux 1

This documentary was produced to commemorate 50 years of Lux in Pakistan, as well as to document the behind the scenes for the 50 years of Lux commercial starring Babra Sharif, Vaneeza Ahmed, Aaminah Haq, and Meera. Continue reading

Go Forth Khaled Malik

For Spring/Summer 2012, Levi’s® is showcasing 7 exciting, young Pakistanis in the creative field who have unique approaches to their respective arts. Continue reading

song levis1jpg

Winner “Best Music Video Director” Lux Style Awards 2012 Continue reading