madonna sunsilk

Montage tributes to Madonna & Marilyn Monroe for Sunsilk. Continue reading

Deconstructing The Terrorist

As a born and raised Pakistani who has assimilated into American culture, the events of September 11th caused me to reassess the importance of my role as a communicator between two cultures in conflict. Continue reading


A small (and incidental) viral video that reflects the infectious joy shared by Karachi’s citizens during a political rally in December 2011. Continue reading


AMP was commissioned to make 2 television commercials for Vim Soap Bars. Continue reading

Go Forth Khaled Malik

For Spring/Summer 2012, Levi’s® is showcasing 7 exciting, young Pakistanis in the creative field who have unique approaches to their respective arts. Continue reading


Adnan Malik was the photographer for Feeha Jamshed’s first photoshoot ever. Continue reading


A 16 mm documentary on the Gypsy punk band from the Lower East Side of Manhattan, ‘Gogol Bordello’. The film was a finalist at the 2002 Student Academy Awards & has also played at the Whitney Biennale. Continue reading

levis photo

While Levi’s ® has played a pioneering role in promoting & supporting music all over the world, Strings has inspired scores of musicians in Pakistan to take their own original approach to music. Continue reading


AMP was commissioned to produce a short, experimental film for indoor display at the Ammar Belal Mens Store. Continue reading


The logo and packaging of ‘Seen’ was inspired by the rorschach inkblot test.
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Lux style awards 2005 - 2011

AMP has created the motion graphics design, animation and winner’s documentaries for Pakistan’s most viewed award show, The Lux Style Awards, from 2005-2011. Continue reading

Toni & Guy HMW

Toni & Guy Hair Meets Wardrobe commissioned AMP to make a promotional film for their official launch in Pakistan. Continue reading


In response to the 2.5 million IDP displacement in the North of Pakistan in July 2009, some friends organized a relief effort, which was documented in this film. Continue reading

My Punjabi Love For You

AMP produced this first of a kind, female-revenge action video for Bumbu Sauce. This viral hit is inspired by classic Pakistani cinema & cult martial arts films.

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lux style awards

Best of LSA was commissioned by Unilever to commemorate Pakistan’s longest running award show the Lux Style Awards Continue reading