Go Forth Khaled Malik

For Spring/Summer 2012, Levi’s® is showcasing 7 exciting, young Pakistanis in the creative field who have unique approaches to their respective arts. Continue reading

lux style awards

Best of LSA was commissioned by Unilever to commemorate Pakistan’s longest running award show the Lux Style Awards Continue reading

Lux style awards 2005 - 2011

AMP has created the motion graphics design, animation and winner’s documentaries for Pakistan’s most viewed award show, The Lux Style Awards, from 2005-2011. Continue reading

Tariq Amin

An archival montage that celebrates 25 years of the style Guru Tariq Amin in the fashion industry.
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The logo and packaging of ‘Seen’ was inspired by the rorschach inkblot test.
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Adnan Malik was the photographer for Feeha Jamshed’s first photoshoot ever. Continue reading

madonna sunsilk

Montage tributes to Madonna & Marilyn Monroe for Sunsilk. Continue reading


A 16 mm documentary on the Gypsy punk band from the Lower East Side of Manhattan, ‘Gogol Bordello’. The film was a finalist at the 2002 Student Academy Awards & has also played at the Whitney Biennale. Continue reading


Consider Manhattan a sprawling Hollywood set. Amongst the swarms of people that crowd the streets like extras, Fayaaz Bijli is another face relegated to the background of our visual spectrum. Continue reading

Levis Concert
levis photo

While Levi’s ® has played a pioneering role in promoting & supporting music all over the world, Strings has inspired scores of musicians in Pakistan to take their own original approach to music. Continue reading


Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Continue reading

Engro Excellence Awards

Keeping in line with its vision of ‘enabling excellence’ Engro Corporation initiated the Engro Excellence Awards in 2011. Continue reading


A small (and incidental) viral video that reflects the infectious joy shared by Karachi’s citizens during a political rally in December 2011. Continue reading

My Punjabi Love For You

AMP produced this first of a kind, female-revenge action video for Bumbu Sauce. This viral hit is inspired by classic Pakistani cinema & cult martial arts films.

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